Are you a…
start-up trying to establish your voice?
small to mid-sized firm in a phase of fast growth, that’s bringing new visibility, opportunity and accountability to your brand?
global leader seeking to redefine your difference or your broader purpose in a highly competitive and fast-changing market?
No matter the size of your organization or the industry you’re in, the pace of change is unprecedented. Your audience is well-informed, vocal and constantly challenging you to remind them—why you?
Whether you’re running a business or a marketing function, you’re clear about your organization’s purpose. And you know that the right communications can help you make personal connections, inspire your employees, and turn your customers and stakeholders into your strongest advocates.
But being able to step back and talk about your mission in a way that’s compelling to your audiences and inspires them to take action - that’s the real challenge!
“The simple philosophy behind Claro is that clarity is at the heart of effective communications.”
Florencia Panizza | Founder
Here’s how I can help.
Perhaps you only have a small team, or you’re still looking for the right person to run your communication function. Maybe you are a super-busy marcomms executive without enough time to bring all of your great ideas to life - I can relate!
Clear language comes from clear thinking. That’s where I come in. I can help by providing a structure to organize your ideas and business priorities. I’ll work with you to develop a communications plan that, whatever your goals, will help drive your business forward.
Clarity of Vision
Be clear about who you want to reach and why
Clarity of Message
Be compelling and consistent in what you say
Clarity of Language
Speak simply and authentically
The Claro Approach
Clarity ensures that your audiences know what you stand for—not just what you sell. More importantly, you’ll be known as an organization that brings thoughtful and valuable insights to all of its interactions.
1. Craft
your strategy by defining your audience and message
2. Communicate
your story and establish your voice
3. Connect
with customers, employees, and influencers
Great communication makes people sit up and listen. It shows, rather than tells, why your organization matters.
Experience
Communication helps drive business strategy. I’ve worked in corporate communications for almost 20 years. During my time as a senior marketing and communications executive with major financial firms I learned how critical it is for marketing, communications, and branding to be tied to business strategy—not just supporting it but helping to set the agenda. Working side by side with functions across the company: sales, technology, legal, human resources, finance, so your message is relevant and consistent, no matter who you’re talking to.
I see the world from these two perspectives and help to bring clarity at the point where they connect.
Knowledge comes from the inside out. This means getting to know the people doing the work. Hands down the most effective strategies I’ve worked on have come from really digging deep within the company at all levels, and across all disciplines for stories and ideas that add value to conversations with customers and prospects, offer insights to shareholders and regulators, and resonate with employees.
Insight comes from the outside in. Having started my career in an agency setting, in London and New York, I learned how critical it is to tie a company’s story to issues affecting not just your industry, but the broader market and beyond. Companies with great communication make it clear why they are relevant. I would go even further. They are the ones setting the agenda, defining the narrative and leading the conversation.
A great communication strategy will:
Set the agenda
Guide the narrative
Reinforce business strategy
Raise your profile above competitors
Reflect brand personality
Provide a platform for executives
Engage employees
Win customers
Influence stakeholders
Let’s talk about your needs.
Send me a message by filling out the form below.