Craft your strategy by defining your audience and message.

All good communication starts with knowing your audience.

Most organizations need to reach multiple stakeholders. And while the way in which you reach them may differ, your message—who you are, what you stand for and the value that you bring—needs to be consistent.

I love getting to the heart of a company’s story.  Understanding what makes it different, how its customers feel. Being one step removed from your business, I can help unearth the ideas and stories that set you apart, and that will resonate best with the people you want to influence.

Communicate your story and establish your voice.

Make sure your message gets through.

It’s never been easier to communicate directly with those you want to reach, yet it’s probably never been harder to make yourself heard. The good news is that you don’t need to be everywhere at once. Often it is more effective to focus your efforts on a well-defined target audience, than to cast the net so wide that your message is diluted or lost.

By assessing your competitive landscape, understanding your stakeholders and speaking the language of your employees, I help ensure you are spending your time and energy on the communication channels that are going to work best for you.

Connect with customers, employees, and influencers.

Ensure impact and engagement over the long term.

Like any investment you make for your organization you want to get the right return from your corporate communications. An effective long-term strategy will be grounded in clear objectives, and driven by your organization’s goals.

This may be to grow or broaden your customer base, influence decision-makers or gain competitive advantage.

Or to increase engagement, advocacy, loyalty or investment over the long term.

Perhaps you need to guide your workforce through transformational change. Or you’re competing to hire the best talent.

Often it is all of the above.

I will partner with you to set priorities and goals for corporate and brand communications that are fully aligned with your vision.